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Course Learning Outcomes:

CLO1 Define research and research terms (C1, PLO 4)
CLO2 Describe the research process and the principle activities, skills and ethics associated with
the research process (C2, A1, PLO5)
CLO3 Differentiate research designs in chosen articles (C4, A4, PLO7)
CL04 Produce a research proposal (C3, PLO7)

Course Assessment :
Continuous Assessment
1. Assignment (Research Design) - 20%
2. Presentation (Sampling Technique) - 20%
3. Quiz - 10%
4. 1st Draft (Research Proposal) - 15%
5. Final Draft (Research Proposal) - 15%

Final Assessment
Presentation (Research Proposal) - 20%
Students will learn how to produce printed media, radio and TV ads, advertisements and press releases as well as demonstrating a thorough knowledge of the different needs of print, broadcast and internet media. Students will be able to pursue their career advertising field.
Students of this course will gain an understanding of the history of graphic design from the dawn of writing until today, including the development of alphabet, typefaces, and books; Arts & Crafts and the private press; posters, printing history, the Bauhaus; understand how past trends and work play a major role in providing inspiration for contemporary design.

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